SEO is an acronym for Search Engine Optimisation, which is the process of ensuring that your website is SEEN, i.e. improving your ranking in search engine results.
What is the use of having a website if it’s listed as result number 1,999,999 of 2,000,000, and the potential visitor will not live long enough to click on the link to your site?
SEO is based on a simple principle i.e. the higher your website appears on a search results list, the more visitors it will receive from the search engine.
I don’t know about you, but when I do a Google search, for example, I click on the results on the first 2 or 3 pages, so obviously that is where you would like your site to be listed, and the more common the product or services you are offering, the more difficult it is to get your site up to that coveted number one slot!
Search Engine Optimisation experts take into account how search engines work and what people search for. They also do keyword research, utilise their knowledge of specific markets and locations, and then edit your site content and associated coding, accordingly.
Optimise your website
Optimising your website will increase the number of times your website is viewed, by maximizing the volume of FREE traffic to your site.