Web Workshop - a brief history
Web Workshop is the culmination of years of smart work and relationship building. Our growth spans almost 2 decades of constant research, trial and error, learning curves and bloody-minded determination to succeed.
It all began with an introduction to the World Wide Web in 1996. A fascination with the combination of technology, connectivity, mark-up language, code and graphic design led to the decision to delve into web design, and so started a journey of discovery, constant learning, and never-ending upgrades.
Those were the days of hand coding HTML 4.0 and CSS, and that was also when Microsoft Chat Rooms were legitimate places to chat about business, and the best way to get help from professionals in the US. The time difference meant joining chats at 2 or 3 in the morning dealing with web design fundamentals including HTML, ASP and CSS. I was fortunate to meet Molly Holzschlag online, then one of the most influential women in the world on all things Web. Molly was an active participant and moderator of advanced technology and developer chat rooms at the time, and provided some of the most valuable information, references and tutorials I could lay my hands on from a distance. Molly advised what to study, what books to buy (some authored by Molly herself) and answered the many questions relating to, what was then in South Africa, relatively new Internet technology.
1996 saw a move out of the freelance space to registering a company. As the client base grew it was idfentified that there was a need to provide a range of related services such as corporate identity, logo design, company profile presentations and loads more. We built a solid reputation of quality work and services, and subsequently had to sub-contract additional developers and graphic designers to meet the demand.
A relationship forged with a marketing company in London saw the business branch out to the United Kingdom providing web design services to a number of businesses in the UK.
In the late '90s and early 2000s - the days of Excite, LookSmart, Ask, Jeeves, Yahoo, AltaVista - keeping up with search engine algorithms, and maintaining good organic SEO, was as complex then as it is today. With the advent of Google in 1998 the business started providing comprehensive SEO services. Then followed the dawn of the now indespensible Google Adwords in 2000/2001 bringing with it a new learning curve entirely. Today, 20 years on, we still rely heavily on Google Adwords for position in search results, and for qualified, measurable lead generation.
In 2006 it was decided to concentrate on South African business, gear the product and service offering to encompass primarily website design, development, social media management, and related services, as a 1 stop 'all things web' workshop... and so Web Workshop was born.